Revitalizing Urban Identity: Branding Dallas' Newest Neighborhood
I led the design of a cohesive branding system for a vibrant new neighborhood in Dallas, Texas. This project included crafting a bold logo suite, versatile signage designs, a full branding treatment, and engaging social media posts to connect with the community online. From wayfinding solutions and street banners to digital assets and curated content for Instagram and Facebook, every element was created to celebrate the neighborhood’s unique character and foster community pride.

Empowering Wellness Branding for True Voice
I developed the complete logo, branding, style guide, and app design for True Voice, a new wellness company focused on people of color. True Voice is a come-as-you-are digital space where wellness is defined by the individual. The branding reflects this inclusive, empowering ethos, with a design that is vibrant, approachable, and flexible. The style guide ensures a consistent, modern visual identity, while the app design creates an intuitive, user-friendly experience that invites everyone to embrace wellness on their own terms.

Jackpot of Creativity: Bold Social Graphics for CA Lottery
I created a fresh logo treatment and storyboarded vibrant social graphics for the CA Lottery. Using bold colors and playful illustrations, I designed visuals that stood out on their social media platforms, capturing attention and engaging their audience with a lively, dynamic style.

The San Diego Transportation Initiative campaign was designed to spark excitement and support for a new transportation measure on the city's ballot. I developed a dynamic brand identity that included a custom logo and poster designs, using bold yellow and black to evoke the familiar colors of street signs. The logo featured an arrow to symbolize movement and forward-thinking, aligning with the campaign's goal of modernizing San Diego's transportation. The posters leveraged this visual language to capture attention and inspire action, conveying a sense of progress and connectivity for the future of the city.

Laughs and Logos: Branding for “Bits” Comedy Shows
I developed the logo, branding, and layouts for comedy shows debuting on the new app "Bits," launching next year. Each show’s branding was designed to reflect the comedian’s unique personality, using custom illustrations and vibrant graphics to capture the essence of their humor. The playful and dynamic designs create a memorable identity for each show, ensuring they stand out in the app’s lineup.

Building a Bold Brand for a Wisconsin Senate Campaign
I created an approachable and voter-friendly brand for a U.S. Senate candidate in Wisconsin. The project included designing logos, stickers, print materials, apparel, and a comprehensive branding toolkit. Each design choice was thoughtfully crafted to reflect Wisconsin’s spirit and the candidate’s values, fostering a genuine connection with voters.

Honoring History: Black History Month Branding for Banfield Pet Hospital
I designed on-site branding for Banfield Pet Hospital’s Black History Month campus takeover, creating an elevated and thoughtful visual experience. The designs celebrated cultural contributions and honored the significance of the month, blending historical references with modern aesthetics to create a meaningful and respectful tribute throughout the campus.

Crafting Impactful Campaigns for Influencers and Politicians
I collaborated with social influencers and politicians to develop compelling branding and marketing campaigns tailored to amplify their messages. My work included creating detailed pitch decks featuring Facebook ads and overhauls, custom GIFs, DoubleClick ads, web banners, and cohesive branding strategies. Each project was designed to engage audiences effectively and drive meaningful results across digital platforms.

Bubbly Branding for Award-Winning Bath Toy Brand
I led a complete overhaul of the logo, branding, and website for an award-winning bath toy brand, infusing it with fun, whimsy, and a touch of magic. The redesign featured vibrant, playful bath toys and adorable children surrounded by bubbles, perfectly capturing the joy and excitement of bath time. The updated branding bubbled over with personality, creating an engaging and memorable experience that brought the fun and creativity of bath time to life for both kids and parents.

Elevating SeaWorld’s Outdoor Signage with 3D Branding
I helped develop outdoor signage for SeaWorld, incorporating new logo treatments that highlighted their refreshed 3D brand line. The design seamlessly integrated dimensional elements, creating a bold, dynamic visual presence that captured the excitement and energy of the park. The updated signage not only enhanced the brand’s identity but also elevated the guest experience with vibrant, attention-grabbing displays.

Hops, Bears, and Beers: A Bold Bar Branding Adventure
I developed an elevated and curated branding system for a vibrant new bar concept, crafting menus, collateral, and a comprehensive guide to pitch to investors. The design featured hand-illustrated patterns that creatively incorporated hops and the bar’s playful bear mascot with a monocle. These elements, combined with a bold and colorful aesthetic, created a unique identity that balanced sophistication with whimsy, appealing to a modern and discerning audience.

Creating a Cohesive Brand for MLB & Starwood Hotels Partnership
I developed the full event branding for Major League Baseball in collaboration with Starwood Hotels, crafting a cohesive visual identity that balanced the sporty energy of MLB with the classic elegance of Starwood. The project included designing dynamic on-site signage, product branding, and event collateral, ensuring a seamless experience that resonated with both brands' audiences. The result was a polished, engaging brand presence that captured the excitement of the event while reflecting the professionalism of both partners.

Spreading Holiday Cheer for Banfield Pet Hospital
I brought festive spirit to Banfield Pet Hospital’s social media accounts during the holidays by incorporating their existing branding system with seasonal colors and themes. The campaign included creating engaging content, such as "12 Days of Christmas Pet Tips," to connect with pet owners and celebrate the season while staying true to the brand’s identity.

Marketing Design for Latino-Infused Music & Entertainment Network
I helped a Latino-infused music and entertainment network develop its marketing strategy and design over several years, creating numerous marketing mailers to promote their brand. Each piece was thoughtfully designed to capture the vibrant energy and cultural richness of the network, effectively engaging their audience and supporting their growth in the entertainment

Sophisticated Branding for a Private Chef and Caterer
For my client, a private chef and caterer, we crafted a feminine and sophisticated brand identity with a touch of vintage charm. The branding included comprehensive collateral that incorporated botanical elements and florals, giving it an earthy, approachable feel. The design perfectly captured the elegance of her culinary offerings while creating a warm, inviting aesthetic.

Polished Marketing Decks for LOL Network’s Cold As Balls
I created several marketing decks for the LOL Network, with a primary focus on the hit comedy show Cold As Balls. The decks blended the show’s humor with the network’s elevated, professional tone, presenting the show in a way that appealed to both industry professionals and audiences alike. The design highlighted the unique comedic appeal of Cold As Balls while maintaining a sense of sophistication and credibility for the network.

Modern Retro Chic Wedding Branding & Collateral
I designed wedding branding and collateral that combined a sense of tropical escapism with a retro chic vibe, using a fresh pink color palette and modern illustrations. The design reflected the cool, laid-back atmosphere of a hip LA neighborhood, bringing a modern and stylish flair to every piece. From invitations to signage, each element was thoughtfully crafted to capture a vibrant, fresh aesthetic while maintaining a timeless, playful charm.