The San Diego Transportation Initiative campaign was designed to spark excitement and support for a new transportation measure on the city's ballot. I developed a dynamic brand identity that included a custom logo and poster designs, using bold yellow and black to evoke the familiar colors of street signs. The logo featured an arrow to symbolize movement and forward-thinking, aligning with the campaign's goal of modernizing San Diego's transportation. The posters leveraged this visual language to capture attention and inspire action, conveying a sense of progress and connectivity for the future of the city.