Hops, Bears, and Beers: A Bold Bar Branding Adventure
I developed an elevated and curated branding system for a vibrant new bar concept, crafting menus, collateral, and a comprehensive guide to pitch to investors. The design featured hand-illustrated patterns that creatively incorporated hops and the bar’s playful bear mascot with a monocle. These elements, combined with a bold and colorful aesthetic, created a unique identity that balanced sophistication with whimsy, appealing to a modern and discerning audience.