Major League Baseball

Creating a Cohesive Brand for MLB & Starwood Hotels

I developed the full event branding for Major League Baseball in collaboration with Starwood Hotels, crafting a cohesive visual identity that balanced the sporty energy of MLB with the classic elegance of Starwood. The project included designing dynamic on-site signage, product branding, and event collateral, ensuring a seamless experience that resonated with both brands' audiences. The result was a polished, engaging brand presence that captured the excitement of the event while reflecting the professionalism of both partners.